Search engine optimization has two types On-page SEO and off-page SEO. These two types help to rank the website on the top of the search results. As we all know the importance of SEO in a ranking. On-page and Off-page SEO increases the visibility and traffic to the site. On-page seo is also called on-site seo. It is process of optimizing the web pages of a website.
Factors of On-page SEO
Keyword optimization is an important factor in SEO still. Finding and optimizing the right keyword is the first step. It is better to use long-tail keywords and shuffle the keywords at the right place.
It refers to the title of the web page that displays on the search engine results page (SERP). The title tag should be in 55-60 characters and must include the keyword and try to add the brand name also.
Alt-text is used for the images. We can add a title to all images on the website. It is better to add the target keyword in the title because when the search engine crawls the image, the keyword helps to increase the ranking scope.
Add the keyword on your if it is possible. URL helps to crawl the website page to page easily, and also navigations become efficient, and users can experience it in a good manner.
The meta description is shown below the URL in SERP. It is a short description of your web page, and make it under 155 characters and ensure that the complete description appears on the search engine results page.
Now days google consider the mobile-friendliness of a site for SEO ranking. Because users mainly use smartphones for checking their sites. So, it is necessary to keep all sites layout and content formatting mobile friendly. Otherwise, users get an unsatisfied experience while using your site.
Schema markup means adding structured data to Google. It is used to get rich results for the search engine result page. These types of results appear in the search results and help to get more clicks to your site.
Internal linking is very important factor of On-page seo, It means linking to different pages on your website makes it easier for search engines to crawl you site, and it also keeps visitors engaged longer.
Page content should be unique on every page. Not use duplicate content from another page or site. And try to target keywords in the content if the sound is neutral.